Damien Hirst's work is Britishy because it's so shallow, but simple pleasures sort of shallow, it doesn't pretend to be anything but shallow because it doesn't really have to, I think maybe that's it's purpose(?). I went to the exhibition of his work at Tate Modern (mainly to see the butterflies) and I'm convinced everyone knows they're just liking the stuff because they get to see a big dead shark, or the inside of a cow or a load of flies and blood, that self awareness seems kind of British. If that feeling is just false concensus effect then it's British because it belongs the other, insincere, boring or plain dumb side of Britain, like tourist traps and the daily mail and stuff.
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